Wednesday, November 21, 2007

Learn The Secrets To Solo Advertising

Solo Advertising using e-zine mailing lists on the internet can be one of the cheapest ways to advertise your product or service. However, several things should be considered.

The first thing to be considered is “what kind of market do you want to target.” The best way to do this is to subscribe to the Directory of Ezines at DirectoryOfEzines.com. The one year subscription cost is approximately $100. I would recommend that you only subscribe for one year, as opposed to the lifetime subscription. By the end of one year, you will should have a listing of all the Ezines that you would want to advertise in. The reason that I recommend the Directory of Ezines is because the quality of their listing is much better than most of the other listings that I have looked into. The listings seem to be the most up-to-date and of high quality of any targeted online newsletters that I have looked into.

Additional ezine directories are www, zinesearch.com, bestezines.com, and ezine-universe.com. One of my mentors sent an ezine ad to a list of just over 2,000 subscribers that cost $31. That ad generated 55 new leads and 12 new sign-ups in a matter of just 24 hours. That’s a 22% lead to sign-up conversion ratio. Other people have had even greater results, but this shows the potential of solo advertising.

Of course, the results depend on how well the solo ad is written, and how well the target market is chosen.

For the purposes of online MLM, we want to advertise in Ezines that target Home Business Entrepreneurs, Network Marketing, Internet Marketers, Affiliate Marketing, and any Ezines that target your particular niche. These people will be interested in what you are marketing, and the response should be of benefit to them.

When writing the ad, I would recommend that you do not try to sell anything. The best solo ads only pre-sell and gets the reader interested in what you are doing. One way to do this is to tell a story about how this has worked for you, or how you had success doing this approach. You could also start to teach them about how you do this, and then tell them how to get additional information.

One of the most important aspects of a solo ad is the TITLE. If a person isn’t drawn into your ad by an enticing title, they will be unlikely to read the ad. Remember, this is a highly targeted group if it is sent to the right list, so if the title meets their interests, they will probably want to read it.
Remember, solo advertising, if done correctly, can be an extremely effective and low cost form of advertising. Good luck with your next solo advertising campaign

Wednesday, November 7, 2007

Ken's MLM Experience

Now that I have gotten somewhat settled in my move to a new apartment, I did manage to submit a new article to ezinearticles.com. My last article, Update Your Internet MLM Thinking, was published and I was listed as an expert author with them, whatever that means. It did get my article listed on their high traffic page.

This article, titled "How To Write Effective Articles", is really the first of several follow-up articles, building on the internet MLM Thinking article. It goes on to tell how to write articles, and would not only pertain to MLM marketing, but also to nearly any type of article someone would like to write about.

Well, thats it for now.

Ken

Thursday, November 1, 2007

Ken's MLM Experience

Just an update on my MLM experience. I received an email today from a article directory that I had submitted an article on and was informed that the article was accepted.
Not only that, but I was rated an expert author,(whatever that means) and my article is being sent out over their RSS feed to several article directories. This is the first step in my article marketing experience. Lets hope it is as successful as I think it will be.

Keep the faith.

Ken