Solo Advertising using e-zine mailing lists on the internet can be one of the cheapest ways to advertise your product or service. However, several things should be considered.
The first thing to be considered is “what kind of market do you want to target.” The best way to do this is to subscribe to the Directory of Ezines at DirectoryOfEzines.com. The one year subscription cost is approximately $100. I would recommend that you only subscribe for one year, as opposed to the lifetime subscription. By the end of one year, you will should have a listing of all the Ezines that you would want to advertise in. The reason that I recommend the Directory of Ezines is because the quality of their listing is much better than most of the other listings that I have looked into. The listings seem to be the most up-to-date and of high quality of any targeted online newsletters that I have looked into.
Additional ezine directories are www, zinesearch.com, bestezines.com, and ezine-universe.com. One of my mentors sent an ezine ad to a list of just over 2,000 subscribers that cost $31. That ad generated 55 new leads and 12 new sign-ups in a matter of just 24 hours. That’s a 22% lead to sign-up conversion ratio. Other people have had even greater results, but this shows the potential of solo advertising.
Of course, the results depend on how well the solo ad is written, and how well the target market is chosen.
For the purposes of online MLM, we want to advertise in Ezines that target Home Business Entrepreneurs, Network Marketing, Internet Marketers, Affiliate Marketing, and any Ezines that target your particular niche. These people will be interested in what you are marketing, and the response should be of benefit to them.
When writing the ad, I would recommend that you do not try to sell anything. The best solo ads only pre-sell and gets the reader interested in what you are doing. One way to do this is to tell a story about how this has worked for you, or how you had success doing this approach. You could also start to teach them about how you do this, and then tell them how to get additional information.
One of the most important aspects of a solo ad is the TITLE. If a person isn’t drawn into your ad by an enticing title, they will be unlikely to read the ad. Remember, this is a highly targeted group if it is sent to the right list, so if the title meets their interests, they will probably want to read it.
Remember, solo advertising, if done correctly, can be an extremely effective and low cost form of advertising. Good luck with your next solo advertising campaign
Wednesday, November 21, 2007
Wednesday, November 7, 2007
Ken's MLM Experience
Now that I have gotten somewhat settled in my move to a new apartment, I did manage to submit a new article to ezinearticles.com. My last article, Update Your Internet MLM Thinking, was published and I was listed as an expert author with them, whatever that means. It did get my article listed on their high traffic page.
This article, titled "How To Write Effective Articles", is really the first of several follow-up articles, building on the internet MLM Thinking article. It goes on to tell how to write articles, and would not only pertain to MLM marketing, but also to nearly any type of article someone would like to write about.
Well, thats it for now.
Ken
This article, titled "How To Write Effective Articles", is really the first of several follow-up articles, building on the internet MLM Thinking article. It goes on to tell how to write articles, and would not only pertain to MLM marketing, but also to nearly any type of article someone would like to write about.
Well, thats it for now.
Ken
Thursday, November 1, 2007
Ken's MLM Experience
Just an update on my MLM experience. I received an email today from a article directory that I had submitted an article on and was informed that the article was accepted.
Not only that, but I was rated an expert author,(whatever that means) and my article is being sent out over their RSS feed to several article directories. This is the first step in my article marketing experience. Lets hope it is as successful as I think it will be.
Keep the faith.
Ken
Not only that, but I was rated an expert author,(whatever that means) and my article is being sent out over their RSS feed to several article directories. This is the first step in my article marketing experience. Lets hope it is as successful as I think it will be.
Keep the faith.
Ken
Monday, October 22, 2007
How to Write Effective Articles
How To Write Effective Articles
A method to write effective articles will be outlined in the following report. The thing to remember is that only a small percentage of article authors have the natural ability to write effectively. Even those authors require either knowing their subject extremely well or doing considerable research into the subject, so that they can convey the subject matter to their audience. This report will break down the article into a few important sections.
The Headline
Once you have decided the topic you want to write about, your next step is to come up with a powerful headline. The headline is probably the most important part of your article. It has to capture a person’s interest or else they won’t read any further. The headline should include one or more important words or phrases that are considered action words. Some of these action words or phrases include, but are not limited to, the following:
The Truth of Bargains
Amazing Discover
How to Free
Breakthrough How much
New Secrets of
At last Only
Sale Protect
Yes Generate
Announcing Facts you
There are other power words that can be used, however, the way to tell if they work it through testing. Headlines, like other parts of your ad campaigns should be tested to see what works best.
For content, you can do a google search for similar articles. However, do not copy the articles that you find. This process is to get ideas that can be combined to make a new and fresh article on your subject. For example, if you are writing about dogs, you may want to write about different training methods, and the advantages and disadvantages of those methods.
Before writing, you should make an outline of the article. Then, go over the outline to make sure that all of the points that you want to cover are included. I find that if I take a break before reviewing, I am more apt to do a good review of my outline.
Once the outline has been completed to your satisfaction, the next step is to fill in the outline with meaningful content. Write the article as if you are writing to a friend. Many articles are written by people that have little writing experience. However, on the internet, the reader is more interested in good content than great writing ability. Therefore, your research is very important. Good research will result in good results.
The important thing is to test your articles to try to improve your traffic to your desired site.
Good Luck.
Resource Box:
Ken Colby has been in various internet businesses over the past 10+ years. He is currently doing mlm and affiliate marketing. The internet offers him the freedom of setting his own hours as well as determining where and how he wants to devote his time.
http://www.adminder.com/c.cgi?kenc&itema1
mlmking@comcast.net
Ken Colby
603 818-2047
A method to write effective articles will be outlined in the following report. The thing to remember is that only a small percentage of article authors have the natural ability to write effectively. Even those authors require either knowing their subject extremely well or doing considerable research into the subject, so that they can convey the subject matter to their audience. This report will break down the article into a few important sections.
The Headline
Once you have decided the topic you want to write about, your next step is to come up with a powerful headline. The headline is probably the most important part of your article. It has to capture a person’s interest or else they won’t read any further. The headline should include one or more important words or phrases that are considered action words. Some of these action words or phrases include, but are not limited to, the following:
The Truth of Bargains
Amazing Discover
How to Free
Breakthrough How much
New Secrets of
At last Only
Sale Protect
Yes Generate
Announcing Facts you
There are other power words that can be used, however, the way to tell if they work it through testing. Headlines, like other parts of your ad campaigns should be tested to see what works best.
For content, you can do a google search for similar articles. However, do not copy the articles that you find. This process is to get ideas that can be combined to make a new and fresh article on your subject. For example, if you are writing about dogs, you may want to write about different training methods, and the advantages and disadvantages of those methods.
Before writing, you should make an outline of the article. Then, go over the outline to make sure that all of the points that you want to cover are included. I find that if I take a break before reviewing, I am more apt to do a good review of my outline.
Once the outline has been completed to your satisfaction, the next step is to fill in the outline with meaningful content. Write the article as if you are writing to a friend. Many articles are written by people that have little writing experience. However, on the internet, the reader is more interested in good content than great writing ability. Therefore, your research is very important. Good research will result in good results.
The important thing is to test your articles to try to improve your traffic to your desired site.
Good Luck.
Resource Box:
Ken Colby has been in various internet businesses over the past 10+ years. He is currently doing mlm and affiliate marketing. The internet offers him the freedom of setting his own hours as well as determining where and how he wants to devote his time.
http://www.adminder.com/c.cgi?kenc&itema1
mlmking@comcast.net
Ken Colby
603 818-2047
Saturday, October 20, 2007
Ken's MLM Experience
I am going to be moving in the next week so my computer access will probably be down for the next 1 1/2 weeks or so.
Ken Colby
Ken Colby
Thursday, October 18, 2007
My Internet MLM Experience
10-18-2007 I have been looking for an online business for about 6 months, and I finally have found that MLM seems to appeal to me. I think, after much research, that it can be done effectively online. After much study, I wrote an article generally describing the differences between how MLM used to work, and how it now can be streamlined today, using the internet.
I posted this article in several online directories over the past week, and I am including this article in this post.
Network Marketing the Old Way
MLM marketing used to be taught by pre-internet methods. The problem with this method is that with the advent of the internet, the old rules were never updated. If we look at the old way, we can see how inefficient it is compared to the internet ways of marketing a product.
We were taught to make a list of (usually 100) friends or people we knew, and try to market our mlm product to them. The problem with this method is that the list was not targeted, and most of them, if not all of them, were probably not interested in mlm and wanted nothing to do with it.
We were also told to hold parties (especially products that were geared to women) and sell the products to them. However, this may have made pocket change from the products that were sold, but did not really build an mlm network.
We were also told to use traditional forms of advertising, such as classified ads, etc. However, these methods still had the same drawback. They were not targeted to the audience that you were trying to reach.
Updated Network Marketing Thinking
Today, network marketing, or mlm, should be taught using the new tools that depend upon the power of the internet. The internet has the advantage of reaching large numbers of people using both free and paid methods of advertising. These methods can be made, if correctly used, to reach a very targeted audience. Because of this, hopefully a person’s conversion rate will be much higher than with conventional methods taught the old way.
These methods include, but are not limited to, article marketing, solo ads in related online magazines, using adword campaigns, email campaigns (not spam), and other methods.
Article Marketing
Writing, or using a pre-written article with permission, and submitting it to e-zines for
acceptance and publication. This would include a website to either a lead capture page (squeeze page) or a sales website. This method takes a little longer than other methods, but the price is right, and it is often a very effective method, if done right.
Solo Ads
Writing a solo ad and submitting it to an e-zine to be mailed out to their ad distribution list, while not free, can be an inexpensive way to promote your mlm business. There are various price rates, and these lists vary in size of listings.
Adword Campaigns
Adword campaigns can be a very effective way to advertise. This method is also known as pay per click. The best known adword campaigns are Google, Yahoo, and MSN. However, you should not go into an adword campaign without first studying how to safely use adwords without losing money.
Email Campaigns
An email campaign is where you send out an ad to an opt-in email list. This list should be derived from your capture page, where you gain permission to email that person. This is to protect you from spam complaints. Most reputable marketers, including myself, denounce spam, and it can cause you lots of grief and usually creates bad feelings instead of customers. Also, buying email lists usually is a poor investment, since the lists that you purchase, even though they may be advertised as such, are not usually targeted to your desired audience.
Other Methods
There are other methods that are also effective and should be considered, such as autoresponders and blogging.
Summary
Many advertisements for internet businesses try to sell a person on how easy and how little time it takes to become a millionaire on the internet. This is a bunch of BULL.
It does take work, time, passion, and a commitment. It may happen quickly, but more than likely, it will take a few months to build your business. DON’T get discouraged. It does give you the freedom to set your own hours, take a day off now and then, and put you in the driver’s seat. If you decide this business is what you want, it can be very rewarding.
Best of luck in whatever your decision is.
Resource Box:
Ken Colby has been in various internet businesses over the past 10+ years. He is currently doing mlm and affiliate marketing. The internet offers him the freedom of setting his own hours as well as determining where and how he wants to devote his time.
http://kencolby.getnetmlmprofits.com
mlmking@comcast.net
Ken Colby
603 818-2047
I posted this article in several online directories over the past week, and I am including this article in this post.
Update Your Internet MLM Thinking
Network Marketing the Old Way
MLM marketing used to be taught by pre-internet methods. The problem with this method is that with the advent of the internet, the old rules were never updated. If we look at the old way, we can see how inefficient it is compared to the internet ways of marketing a product.
We were taught to make a list of (usually 100) friends or people we knew, and try to market our mlm product to them. The problem with this method is that the list was not targeted, and most of them, if not all of them, were probably not interested in mlm and wanted nothing to do with it.
We were also told to hold parties (especially products that were geared to women) and sell the products to them. However, this may have made pocket change from the products that were sold, but did not really build an mlm network.
We were also told to use traditional forms of advertising, such as classified ads, etc. However, these methods still had the same drawback. They were not targeted to the audience that you were trying to reach.
Updated Network Marketing Thinking
Today, network marketing, or mlm, should be taught using the new tools that depend upon the power of the internet. The internet has the advantage of reaching large numbers of people using both free and paid methods of advertising. These methods can be made, if correctly used, to reach a very targeted audience. Because of this, hopefully a person’s conversion rate will be much higher than with conventional methods taught the old way.
These methods include, but are not limited to, article marketing, solo ads in related online magazines, using adword campaigns, email campaigns (not spam), and other methods.
Article Marketing
Writing, or using a pre-written article with permission, and submitting it to e-zines for
acceptance and publication. This would include a website to either a lead capture page (squeeze page) or a sales website. This method takes a little longer than other methods, but the price is right, and it is often a very effective method, if done right.
Solo Ads
Writing a solo ad and submitting it to an e-zine to be mailed out to their ad distribution list, while not free, can be an inexpensive way to promote your mlm business. There are various price rates, and these lists vary in size of listings.
Adword Campaigns
Adword campaigns can be a very effective way to advertise. This method is also known as pay per click. The best known adword campaigns are Google, Yahoo, and MSN. However, you should not go into an adword campaign without first studying how to safely use adwords without losing money.
Email Campaigns
An email campaign is where you send out an ad to an opt-in email list. This list should be derived from your capture page, where you gain permission to email that person. This is to protect you from spam complaints. Most reputable marketers, including myself, denounce spam, and it can cause you lots of grief and usually creates bad feelings instead of customers. Also, buying email lists usually is a poor investment, since the lists that you purchase, even though they may be advertised as such, are not usually targeted to your desired audience.
Other Methods
There are other methods that are also effective and should be considered, such as autoresponders and blogging.
Summary
Many advertisements for internet businesses try to sell a person on how easy and how little time it takes to become a millionaire on the internet. This is a bunch of BULL.
It does take work, time, passion, and a commitment. It may happen quickly, but more than likely, it will take a few months to build your business. DON’T get discouraged. It does give you the freedom to set your own hours, take a day off now and then, and put you in the driver’s seat. If you decide this business is what you want, it can be very rewarding.
Best of luck in whatever your decision is.
Resource Box:
Ken Colby has been in various internet businesses over the past 10+ years. He is currently doing mlm and affiliate marketing. The internet offers him the freedom of setting his own hours as well as determining where and how he wants to devote his time.
http://kencolby.getnetmlmprofits.com
mlmking@comcast.net
Ken Colby
603 818-2047
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